Toy Story 3 had one of the greatest marketing campaign in the history of films. Much of that was because of the faithful tweeting of the director, Lee Unkrich. He made fans feel like they were part of the filmmaking process many months before the movie was released. It was his birthday last week, so this episode features a look back at his life--on Twitter.
My summary of some of his best tweets http://yourvoicerecorded.com/ThePixarPodcast/twitterstory.pdf
The Pixar Blog post about the Lotso "vintage" ads http://pixarblog.blogspot.com/2010/04/vintage-lotso-commercial-brilliant.html
iPad accordian player http://twitpic.com/1fe8n5
Location of DVD commentary http://twitpic.com/1atubl
Video of the orchestra warming up http://www.twitvid.com/A792C
Steven Spielberg quote at the end (Official AFI channel) http://www.youtube.com/watch?v=eHOmqglvShw
Bonus Barbie commercial from the very end, which was the Barbie they based the movie character on http://www.youtube.com/watch?v=YGyl82Dg6yg
Of course, Lee Unkrich's twitter feed http://www.twitter.com/leeunkrich
And while you're at it, follow The Pixar Podcast, too! http://www.twitter.com/thepixarpodcast
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